Company News, New Products

Redken Gets Extreme

High heat styling spray to launch in August.

Redken added a new product into its iconic Extreme Range: Redken Extreme Play Safe, a leave-in treatment that provides care and heat protection of up to 450F all-in-one, according to the company. Infused with tourmaline (like a lot of hot iron tools) and plant protein, Redken Extreme Play Safe fortifies the hair to prevent split ends while reducing their appearance by 70%, and helps shield from hot tool damage. This product will be available in August and will retail for $24 at Ulta.  ...

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